Principles of Marketing

Catalog description

Prerequisite: CLIN 3608 This course will study the various aspects of marketing and marketing management. The students will be exposed to the process of business activities that direct the flow of services from the chiropractor to the patient. The primary focus will be on the functions that are responsible for assuring that every aspect of the chiropractor's office focuses on patient relationships by delivering superior value, recognizing that the organization's ongoing relationships with patients, employees and the community are its most important asset. A Marketing Plan with pro-forma income statements will highlight the activities of the student during this courses delivery. Additionally, there will be a section devoted to financial decision making using such tools as Net Present Value of money.