SMGT 410

Sport Marketing

Liberty University · UGRD · Fall 2026

1 section
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Resident Prerequisite: SMGT 310 Online Prerequisite: SMGT 302 and SMGT 305 and SMGT 310 The relevant areas of marketing are applied to sport applications for spectator and participative sport organizations are given. Special emphasis is placed on strategic planning, product analysis, and the development and presentation of marketing packages to secure sponsorship. Registration Restrictions: SMGT 310 or Admission to BS Coaching degree

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Class #liberty-2619Fall 2026UGRD3 credits
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