Marketing Commercial Music and Record Label Operations

Catalog description

Students will learn the elements of marketing commercial music within the record label setting. They will study the latest technologies being employed for digital music marketing, artist and music promotions, digital marketing content creation, social media integration and digital platform distribution. Students will become familiar with the procedures of taking a recorded product from the budget stage through the release date. Additionally, students will become familiar with the roles of key record label operations personnel including A&R and producer and learn about key partnerships in the industry.