Applied Marketing Analysis

Catalog description

Resident Prerequisite: BUSI 447 and BUSI 467 Online Prerequisite: BUSI 447 or BUSI 452 The course will explore principles used in construction and application of market analytics necessary to develop action plans for key decision makers. Building on marketing research and analytics knowledge, students will explore, analyze, and offer recommendations regarding market and consumer research through applied real-world projects or competitions.