Strategic Marketing

Catalog description

This course provides the essentials of strategic marketing management to include how to get inside the minds of consumers, utilize distribution channels, and carry out well planned promotional strategies. Students will capitalize on market research and cater solutions to a targeted audience. Students will gain a broad skill set that can help create a strong marketing and branding image for an organization. The course involves many topics related to the creation and implementation of marketing plans as well as developing relationships with key components within the supply chain.