Ethnographic Methods in Design Research

Catalog description

This course aims to equip students with the tools and techniques required to create meaningful and impactful designs that resonate with diverse cultures. This course introduces students to ethnographic research methods and their application in graphic design to address global users and their cultures. Students will gain understanding of various fields of art, technology, and social science through qualitative research methods. Research techniques are examined in sustainability, user experience, and integration of emerging technologies. Mixed methodologies of both qualitative and quantitative approaches are used in an integrative approach to understand global user bases. Through hands-on projects, readings, case studies, and discussions, students will develop the skills necessary to conduct effective visual ethnographic research, analyze and interpret data, and critically evaluate design artifacts. Registration Restrictions: Junior/Senior Status