SOCIAL MEDIA MARKETING

Catalog description

This course combines the traditional field of marketing with the new(er) practice of social media communication. Marketing commonly involves breaking down audiences into demographic population segments so that businesses or organizations can more effectively sell a product, service, or idea. Social media is a setting where marketing happens, just as marketing also happens in newspapers, snail mail, radio, TV, billboards, events, etc. Additionally, social media is a communication practice where individuals and users participate in a finite attention economy where each message is competing for the time and attention of a target audience. Pre-requisite: Complete Oral Communications of General Education Core or Instructor Permission.