APPLICATIONS IN ELECTRONIC COMMERCE

Catalog description

This course is a thorough study and application of best practices of Electronic Commerce in a real-world setting, including the development and planning of an online store and an advertising campaign that utilizes social media platforms for promotion. Students demonstrate the installation and setup of an online store by developing a website proposal document, creating a business plan, controlling inventory systems, setting up payment information, and presenting their work. Students also create a social media plan for advertising the store by creating a strategy document, a calendar of media and web events, and a business presentation.