Sport Marketing

Catalog description

Presents marketing principles in the sport management industry including sport sponsorship and promotion. Examines how the marketing mix intersects key areas of the sport industry including sporting goods, events, and consumers. Surveys the evolution of sport marketing through technological advancements and increased access to consumers through social media and streaming. Prerequisite: MKTG 131. (PCS 1.1, 3 credit hours: 3 hours lecture, 0 hours lab)