- IS: Advertising - The Marlboro Man to McDonalds

Catalog description

In this course, four iconic brands will be examined through the lenses of different disciplines: Marlboro, Coca-Cola, Miller Light, and McDonald’s. Students will look at the anatomy of iconic brands, how they reflect and influence our culture and how understanding multiple disciplines helps us become critical consumers. The disciplines discussed in this course will include: Psychology, DEI, Marketing, Art, Ethics, Public Policy, Microbiology, Women’s Studies, Health Promotion and Music.