MKTG 39001
- Wksp: Creating a Business Plan
Lewis University · UGRD · Fall 2026
Catalog description
Business plans are one of the most misunderstood - yet critically important business documents needed to blueprint an organization’s plan for achieving unbridled success. In this seminar, participants will receive a glimpse into the good, the bad, and the ugly of business planning – while opening their eyes to the critical nature and effective uses of Business Plans. They’ll learn, in a highly hands-on and interactive format; 1. the variety of purposes and audiences for a Business Plan, 2. where a Business Plan fits into the Organizational planning process, and 3. the plethora of information that can, should and/or should not be included in a Business Plan Participants will learn how to create effective “blueprints for success” – instead of a forgotten, dust covered, binder sitting on the shelf.
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