- Introduction to Digital Marketing

Catalog description

This introductory course explores how to use digital marketing tools to market a company's services or products. It defines what digital marketing is and the different digital marketing tools available today. Students will also be introduced to various measurement tools for digital marketing. Real life case examples will be used throughout the semester. The course also discusses marketing planning, digital marketing strategy, marketing mix and customer relationship management strategy. The focus is on the internet and other technologies that have had a profound effect on how marketing is approached today.