- Revenue Management in the Hospitality Industry

Catalog description

This course examines revenue management as a strategic decision-making function within hospitality organizations, including hotels, resorts, restaurants, and other service enterprises. Students explore how managers use data analytics, forecasting models, pricing strategies, and distribution decisions to optimize revenue, profitability, and capacity utilization. Topics include demand forecasting, dynamic pricing, inventory and overbooking controls, market segmentation, channel and distribution management, and performance measurement using key financial and operational indicators such as ADR, RevPAR, TRevPAR, and GOPPAR. Emphasis is placed on analytics-driven decision-making, revenue management systems, and alignment with organizational strategy in competitive hospitality markets.