- Tourism Systems and Destination Management

Catalog description

This course examines the structure and management of the global travel and tourism system, emphasizing the interactions among destinations, tourism organizations, transportation providers, intermediaries, and public-sector institutions. Students explore how tourism systems are planned, marketed, governed, and managed to achieve economic performance, destination competitiveness, and long-term sustainability. Topics include destination management and marketing, tourism policy and planning, transportation and distribution systems, stakeholder coordination, and emerging global travel trends. Emphasis is placed on strategic analysis, innovation, responsible management, and data-informed decision-making within dynamic tourism environments