- Event Management and Operations

Catalog description

This course examines the management and operations of events within the hospitality and tourism industry, including corporate meetings, conventions, trade shows, festivals, and social events. Students explore the strategic role and economic impact of events, as well as the managerial processes required to plan, market, finance, and execute successful event experiences. Topics include event planning frameworks, budgeting and financial control, stakeholder engagement, risk management, legal compliance, sustainability practices, and event technology. Emphasis is placed on operational feasibility, financial accountability, and responsible event management within diverse hospitality contexts.