- Generative AI for Business Innovation

Catalog description

This course provides a practical, technology-focused introduction to Generative Artificial Intelligence (AI) and its applications in business. Students use real-world tools such as OpenAI’s ChatGPT, Google Gemini, and Microsoft Copilot to explore how AI can enhance analysis, automation, and decision-making across business functions. The course emphasizes hands-on experimentation rather than programming: students design effective prompts, interpret AI-generated outputs for data and text, and build no-code, AI-assisted processes that support real organizational tasks. Topics include generative AI fundamentals, prompt engineering and grounding, reliability and bias testing, process mapping with human-in-the-loop controls, and simple ROI and risk analysis. In the final applied project, teams design an AI-enabled business solution (e.g., customer-insight assistant, forecasting advisor, or reporting automation blueprint) and evaluate its business value, limitations, and responsible-use requirements. Prerequisites: Sophomore standing. Completion of one of the following—Principles of Management, Principles of Marketing, or Business Analytics/Statistics (basic Excel fluency).