BUS 402
Mrktng Rsrch
Lees-McRae College · Fall 2026
1 section1 open now
Catalog description
This course deals with the theory and application of marketing research as a tool for the decision-making process. Special emphasis is given to problem definition, research design, sampling procedure, data collection, statistical analysis, interpretation of data and reporting of research findings. Techniques involved in the collection, tabulation and analysis of marketing information. Prerequisites: BUS 265 or MAT 215 and BUS 301. (S Even)
Sections
Current meeting, instructor, credit, and enrollment details
01
16 openSeats: 9/25 seats Last recorded: Jul 26, 2026, 12:42 PMClass #48510Fall 20263 credits
16 available9 enrolled25 capacity0 waitlist
- Days & times
- Mo We Fr · 10:20 – 11:10 AM
- Meeting dates
- Aug 17 – Dec 10
- Location
- Barnhardt Gym 206
- Instructor
- Dr. Terence C. Motsi
Details checked 5 hours agoSeats checked 5 hours ago
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