BUS 301Prn of Mrktng(WI)

Catalog

Explore the dynamic world of modern marketing in this comprehensive course. Delve into the creation, distribution, promotion, and pricing strategies of goods and services within today's global, information-driven economy. Emphasis is placed on understanding the psychological, sociological, and economic factors influencing consumer behavior. Learn to craft and evaluate effective marketing plans tailored to contemporary markets. Engage in substantial writing projects to enhance analytical and communication skills. Prerequisite: BUS 101 and BUS 221. (Offered in Fall and Spring) (Writing Intensive)