Strategic Marketing

Catalog description

Strategic Marketing gives students the opportunity to think through real world examples of marketing problems and come up with resolutions to these problems. Understanding marketing environments, articulating an inspiring mission, developing an appreciation for, and building new, capabilities are critical to the formulation of strategies that will succeed on the national and global levels. The content and process of the capstone course have been designed to provide a rigorous, integrative experience in marketing theories in a variety of environments. Through lectures and discussions of articles, students are exposed to seminal theory on marketing. In addition, leadership-specific, integrative thinking and communication skills are developed throughout the discussions of the articles and cases. This course is project based. Students will develop a marketing strategy based on the knowledge they obtained from their MKT courses, for an organization.