Digital Marketing I

Catalog description

The increased consumption of digital technologies has led to a dramatic increase in the amount of time and money consumers spend online. As a result, it is becoming crucial for marketers to develop a digital marketing strategy to build meaningful customer relationships. This course provides students with insights into how profitable digital marketing strategies can be created and managed. In doing so, students will learn how to develop effective digital marketing strategies that connect with consumers. Prerequisite(s): MKT 301 .