MKT 401

Marketing Research

Le Moyne College · UGRD · Fall 2026

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An investigation of the information requirements of marketing managers in the management of marketing activities. Topics include design of the research, methods of data collection and analysis, as well as interpretation of the data and its limitations. Actual research is conducted by the student. Senior standing required.

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Class #le_moyne-MKT401Fall 2026UGRD3 credits
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