MKT 401
Marketing Research
Le Moyne College · UGRD · Fall 2026
1 section
Catalog description
An investigation of the information requirements of marketing managers in the management of marketing activities. Topics include design of the research, methods of data collection and analysis, as well as interpretation of the data and its limitations. Actual research is conducted by the student. Senior standing required.
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001
Availability not recently verifiedClass #le_moyne-MKT401Fall 2026UGRD3 credits
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