Marketing Analytics

Catalog description

In a world where data is more valuable than oil, the need to apply cutting-edge computational analyses, in addition to conventional statistical approaches, to derive meaning from large noisy databases and provide insight into understanding the outcome of marketing strategies is becoming more important than ever. this course will teach students how to leverage data and use analytics to form impactful marketing strategies. By learning the different analytical approaches and how to apply them to make marketing decisions, students enhance their understanding of the importance of marketing analytics.