COR 100PB
Masks Off: Love, Ethics Brand & Business
Le Moyne College · UGRD · Fall 2026
Catalog description
The mighty warrior/philosopher Sun Tzu said- "Opportunities multiply as they are seized." The more we learn, the more we are able to take advantage of opportunities. Opportunities can only be taken with consent, and the consent we must start with is our own. Are you prepared to pursue the opportunities that are just out of reach? As one of the most quoted influencers in business, Sun Tzu believed understanding one's own character and standing for what is right, regardless of the opposition, would result in victory on the battlefield and in the boardroom. Our focus in Masks Off is to examine how the business world coexists with who we are as daughters, sons, brothers, sisters, friends, colleagues, citizens, and more. COVID19, social unrest, and inequality have given us more opportunities to learn, grow, and strengthen our world. We have more opportunities as a species than we have in generations. We will work to clear the smoke and break the mirrors that blu our ability to do the right thing. We will explore how advertising, branding, and social and environmental business practices can help us make a huge step forward, or send us back to the stone age. What will you do? Which path will you choose?
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