Data Visualization

Catalog description

This course is designed to introduce students to the principles and best practices of data visualization within the realm of business analytics. In an era dominated by data-driven decision-making, the ability to effectively communicate insights through visualization is indispensable across various fields, including marketing, finance, operations, and human resources. Students will gain hands-on experience with industry-standard tools like Tableau and Power BI, learning how to create, critique, and improve visualizations to explore, explain, and influence using data. The course emphasizes data storytelling and equips students with the skills to support managerial decision-making and strategic analysis.