Fundamentals of Business Analytics

Catalog description

Business analytics is the process of examining data to gain insights and inform decisions in organizations. It can be applied in operations, marketing, finance, and strategic planning, among other functions. This course provides students with an introduction to fundamental business analytics concepts and methods. Topics include data wrangling, data visualization, descriptive measures, regression models, time series forecasting, data mining, simulation, and optimization. The course highlights the practical aspect of business analytics and aims to help students identify opportunities to utilize these techniques for improving performance and supporting decision-making. The course features case studies and hands-on approaches to demonstrate the value of business analytics in organizations. The course introduces Excel, Tableau, R, and Python for data analysis and modeling.