Sport Marketing

Catalog description

This course examines the application of marketing principles and strategies within the sport industry. Emphasis is placed on consumer behavior, market research, branding, sponsorship, ticket sales, digital and social media engagement, event promotion, and the marketing of sport products and services. Students analyze contemporary issues and real world case studies from professional, collegiate, and recreational sport organizations. The course integrates strategic planning, data driven decision making, and hands on project development to prepare students for careers in sport business and marketing-related fields.