Sports Media and Public Relations

Catalog description

This course examines the role of media and public relations in contemporary sport organizations. Students explore how sport entities communicate with internal and external audiences through traditional media, digital platforms, and strategic messaging. Topics include media relations, branding, storytelling, crisis communication, social media strategy, and ethical considerations in sport communication. Emphasis is placed on understanding how narratives about sport are constructed, managed, and disseminated across multiple media environments. Students develop practical skills in media writing, content creation, and public relations planning while critically examining the cultural and organizational contexts in which sport communication occurs.