Sports Business Analytics

Catalog description

This course explores how data and analytics inform decision-making in the business side of sport. Students will examine the use of analytics in ticket pricing, fan engagement, sponsorship valuation, digital marketing, and facility operations. Emphasis is placed on understanding key business metrics, interpreting dashboards, and developing evidence-based strategies that enhance both performance and profitability. Through case studies, industry tools, and real datasets, students will learn how to translate complex data into actionable business insights across collegiate, professional, and emerging sports contexts.