MKTG 5310
Marketing Management
Lamar University · UGRD · Fall 2026
1 section
Catalog description
An intensive study of specific marketing concepts and theories. Marketing strategies for the national and multinational firms are surveyed. Emphasis is placed on reading from current journals and other related publications.
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001
Availability not recently verifiedClass #lamar_university-1795Fall 2026UGRD3 credits
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