MKTG 4360
Marketing Research
Lamar University · UGRD · Fall 2026
1 section
Catalog description
The importance and use of marketing research in business is stressed. A detailed analysis is made of each marketing research step from the formulation of the problem to the preparation of the research report and follow-up. The basic research methods (survey, observational and experimental) are presented.
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001
Availability not recently verifiedClass #lamar_university-1792Fall 2026UGRD3 credits
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