MKTG 4340

Marketing Promotion

Lamar University · UGRD · Fall 2026

1 section

Catalog description

This course is an overview of the broad field of advertising; creation of primary and selective demand; promotional programs selection; media effectiveness coordination of promotional mix and a selection and determination of advertising.

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Class #lamar_university-1790Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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