MKTG 4310

Marketing Management

Lamar University · UGRD · Fall 2026

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The planning and execution of various marketing activities from the managerial viewpoint are presented, via: determining the basic product or service market analysis, price policies, product promotion, management of the sales force and sales analysis and physical distribution with logistics system concept.

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Class #lamar_university-1788Fall 2026UGRD3 credits
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