Personal Brand Reputation and Trust

Catalog description

This course focuses on developing personal credibility and building high-trust relationships within organizations through the application of Stephen M.R. Covey's "13 Behaviors of High Trust." Students learn to identify and mitigate trust-eroding behaviors while developing their unique personal brand. The course emphasizes practical applications of trust-building principles in professional settings, strategic personal marketing, and alignment of personal brand with career goals. Students develop comprehensive trust-building action plans and personal branding strategies while learning to navigate professional relationships in both traditional and digital environments.