Radio Business Techniques and Broadcast Direction

Catalog description

This survey course traces the history and development of the business of presenting audio in a broadcast format from its first iteration to the present. Accompanying the history and evolution of the technology is a study of the business practices, political struggles, and legal ramifications of activities in the broadcast industry, including license, performance rights, and copyright. It traces the roles of radio management through demonstration, case study, and active example made pertinent to the media business of today.