The Business and History of Broadcast and Interactive Media

Catalog description

This survey course traces the history and development of the business of presenting film, video, and audio from their first iteration to the present. Accompanying the history and evolution of the technology is a study of the business practices and legal ramifications of activities in the broadcast industry, including licensing, performance rights, and copyrighting. Through lecture and demonstration, the course develops these ideas and makes them pertinent to the media business of today.