Direct and Digital Marketing

Catalog description

This course explores direct and digital marketing strategies and techniques, while emphasizing practical skills for today’s fast-paced marketing environment. Students will learn how to create, implement, and measure targeted campaigns using broadcast and print media and across various digital platforms, including social media, email, and mobile apps. The course covers essential topics, such as customer relationship management (CRM), customer segmentation, data-driven marketing, content strategy, and the role of analytics in decision-making.