Public Relations Writing

Catalog description

Writing is one of the top-rated skills for public relations professionals. This writing intensive course introduces students to the principles of planning and pre-writing as the basis for successful writing efforts. Students will learn how to produce a variety of pieces for print and electronic media, including press releases, backgrounders, brochures, newsletter articles, and public service announcements, as well as other tools designed to engage an organization's key stakeholders. *This course meets ILO 8b.2 (effective writing in the discipline).