Persuasion, Power, and Influence

Catalog description

This course emphasizes theory-based analysis of persuasive messages across a variety of contexts and situations, ranging from interpersonal settings to mass mediated-campaigns. Students will also be taught techniques of presenting and selecting evidence with the goal of enhancing the student's abilities to strategically analyze and create persuasive messages. Students will be asked to consider assumptions and draw conclusions about the persuasive efficacy of messages by applying concepts from theory and research. *This course also meets ILO 4.2 (critical analysis and reasoning in the discipline).