Public Relations in Sport

Catalog description

This course introduces students to the field of sports public relations in intercollegiate and professional athletics. The course will focus on the concepts, skills, and strategies related to sports information and media relations. Topics may include: crafting news releases and media guides, strategically planning for social and digital media, learning to develop and manage relationships with members of the media, analyzing crisis management in sports, creating publicity campaigns, and discussing the future of sports public relations. The course will focus on public relations needs of leagues, teams, and players.