Principles of Public Relations

Catalog description

This course provides students with a foundation in the distinct yet interconnected fields of advertising and public relations. Students will learn about the roles and effects of public relations and advertising within a variety of organizational contexts, including business, social, and political landscapes. Geared toward first- and second-year students, the course emphasizes historical and contemporary perspectives, essential concepts and theory, introductory planning and practice strategies, as well as opportunities to interact with industry professionals.