Web Content & E-Commerce Sys

Catalog description

Introduces the infrastructure, components and management tools necessary for a successful content-driven website that includes e-commerce solutions. Examines techniques for successful content driven and e-commerce Web sites. Explores a variety of open-source web platforms based on Apache/PHP/MySQL technology. Identifies how to deploy, configure and style these systems to meet a variety of business and client needs. Includes the basic concepts, tools and techniques of Web analytics, search engine optimization, payment systems, content management, security, and legal and privacy issues. Includes laboratory experiences with shopping cart, content management systems, tracking and analytics. Arts & Sciences Elective Code: B