FASHION INDUSTRY MERCHANDISE MANAGEMENT      3 Credit Hours

Catalog description

This course provides an overview of the merchandising process - planning, developing and presenting merchandise lines within the fashion industry. Core merchandising concepts and principles taught throughout this course include merchandise performance measures, pricing mechanics, wholesale and retail pricing strategy, merchandise budgets and assortment, vendor relationships and negotiations and merchandise replenishment management. This course examines such concepts as applied to manufacturers, wholesalers and retailers of fashion merchandise.