BRAND EXPERIENCES      3 Credit Hours

Catalog description

(Slashed with VCD 43006 ) This course investigates the unique design opportunities of communications in the built environment. It includes interpretive storytelling, identity, wayfinding and placemaking and promotion for a variety of communication needs. Considerations include human scale, dimension, legibility, materiality, and fabrication. It follows a process of research and analysis, strategy, ideation, design development and design intent documentation. Projects are often site specific, and sometimes executed in small teams.