MKTG 35035
CONSUMER BEHAVIOR 3 Credit Hours
Kent State University at Ashtabula · UGRD · Fall 2026
1 section
Catalog description
Focus is on the decision-making processes of the individual consumer and the psychological, sociological, cultural and economic factors that influence those choices. Understanding why consumers behave in the way that they do is the heart of the study of consumer behavior and informs the formulation of marketing strategy.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #kent_stark-0574Fall 2026UGRD
- Days & times
- No scheduled meeting time
- Meeting dates
- —
- Location
- —
- Instructor
- Staff
Class numbers and section codes come from the registrar.
Spot missing or incorrect course data?