AGRICULTURAL COMMODITY MARKETING      3 Credit Hours

Catalog description

Covers the economic factors, socioeconomic trends, farm demographic changes, global competitiveness, and consumer attitudes that shape the current structure and operation of the U.S. agricultural marketing system. Includes how decisions at one level in the value chain impact all other levels and explores how and when the system changes as a result of individual decisions. Also focuses on quality-based marketing, contracting and provides a global perspective.