IDENTITY SYSTEMS

Catalog description

(Slashed with VCD 43003 ) This course is an in-depth investigation into the development of identity systems as a foundational visual design framework for communications. This includes the study of design of type, symbols and pictorial elements as both singular marks and as a system. This is followed by the design of an overall communications program. The final product includes the documentation of design guidelines, through a rigorous process of research and analysis, creative ideation and design development.