SPAD 65045

SPORT MARKETING

Kent State University · UGRD · Fall 2026

1 section

Catalog description

Students develops an understanding of strategic marketing concepts and principles as they apply to the context of sport and entertainment. Students examine a variety of topics related to the marketing mix, consumer/fan behavior and research methodology. They also explore sport, entertainment and business organization relationships.

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Class #kent_kent-SPAD65045Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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