SPAD 45023

SPORT MARKETING

Kent State University · UGRD · Fall 2026

1 section

Catalog description

The course, which is designed around market planning, examines how to formulate market ideas, incorporate market research, select segmentation, targeting and positioning strategies, implement sales and promotion strategies and assess control procedures within the sport and entertainment industry.

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Current meeting, instructor, credit, and enrollment details

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Class #kent_kent-SPAD45023Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

Class numbers and section codes come from the registrar.

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