MKTG 85074

CONSUMER PSYCHOLOGY

Kent State University · UGRD · Fall 2026

1 section

Catalog description

Analysis of extant and emerging theories, models and concepts in Consumer Psychology. The course provides coverage of classic and current research related to cognitive and affective processing and their impact on marketing-related outcomes.

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Class #kent_kent-MKTG85074Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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