MKTG 85060
MARKETING STRATEGY
Kent State University · UGRD · Fall 2026
1 section
Catalog description
Examines important topics in marketing management and strategy such as brand equity, competition, channel management, market orientation, product innovation, customer satisfaction and their impact on financial outcomes in the areas of business-to-consumer and business-to-business.
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Availability not recently verifiedClass #kent_kent-MKTG85060Fall 2026UGRD3 credits
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